Our cultural obsession with thinness earns the diet industry $100
billion/year. The media presents thinness as the epitome of beauty for
all females, even though this standard of beauty is unattainable for
most women. The prevalence of images of so called 'attractive' ultra
thin women in the media leads to diminished body image and a lack of
awareness regarding what constitutes a healthy weight. Although, there
is an increasing trend in which the body image of young males being
